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Founder/Management Partner

Rob Wilson is one of the most respected consultants in the retail negotiation space today. He is an experienced negotiation advisor, international speaker, and the founder of Wilson Negotiation Group. Rob has taught thousands of business professionals around the world how to negotiate more effectively.

For over 27 years, Rob has consulted with fortune 100 & 500 companies throughout the world, including the world’s largest retailers, CPG suppliers, and oil & gas. Rob consults primarily in the areas of negotiation (commercial, retail, behavioral) and strategic business planning. Rob is not an academic, rather a practitioner. He builds, strategizes, and executes at the negotiation table. His real-life, ongoing experience sets him apart from the rest of the consulting field.

Originally from Dallas, TX, Rob relocated to Northwest Arkansas in 2015 to work for Walmart Stores, Inc., where he led domestic and international negotiation efforts as the Senior Director of Negotiation Strategy. At Walmart, Rob created an internal negotiation strategies team. As part of his vision, he implemented customized training programs to educate all Walmart executives, leaders, and merchants. Rob has taught over 1,000 Walmart merchants, as well as associates in merchandise operations, marketing, supply chain, corporate tax, real estate, e-commerce, and store operations divisions. Rob and his strategy team orchestrated all strategies for large-scale merchant negotiations, resulting in over 1 billion dollars in cost reductions and savings.

Prior to Walmart, Rob was the most utilized & requested consultant within the Gap Partnership (a global negotiation consultancy based in London). Rob excels at strategically-vital negotiations, working alongside his clients at the negotiating table to maximize value for all involved.