Wilson Negotiation Group (WNG) is a negotiation consultancy specializing in servicing CPG negotiations. We help companies drive profitability through assessment, strategy, and negotiation development.
Our consultants have managed P&Ls over $1B and have spent years as commercial negotiation consultants to some of the largest companies in the world. We are practitioners, rather than academics. Because of our extensive experience in retail and CPG industries, we find the variables and unlock the value that may have been previously unconsidered.
We help our clients become confident and successful negotiators. We partner with them in the planning, strategy, tactics, financials, and implementation of their negotiations, delivering the best possible outcomes. Working with WNG is intended to be transformational. The behavioral shifts that our clients experience have helped them add billions of dollars of value to their organizations.
WNG is uniquely positioned to help your negotiators overcome the barriers to achieving successful deals and create long-term value for your organization.
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At WNG, we are passionate – some would even say obsessed – about our clients’ financial success. Our commitment is to instill a negotiation culture, aligning organizations with a universal language and planning process. Most importantly, we aim to change negotiation behaviors that lead to profitable results.
We believe it is unethical to train both sides of the table. Meaning, we won't ever train your buyer, merchant, or retailer.
We obsess over taking care of our clients, prioritizing their goals and needs to deliver results that exceed their expectations.
We approach negotiations with a deep understanding of our clients' perspectives, motivations, and challenges.
We prioritize creativity in negotiation, which mirrors our belief in out-of-the-box problem-solving and forward-thinking.
We are tenacious in our pursuit of progress and resolution while overcoming seemingly impossible obstacles.
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Our expertise is grounded in real-world negotiations.
Founder & Managing Partner
Rob Wilson is a well-established negotiation expert. He is an experienced negotiation advisor, speaker, and the founder of Wilson Negotiation Group. Rob has extensive time at the negotiation table and has shared learnings with thousands of business professionals around the world on how to negotiate more effectively.
With over 25 years of experience working across fortune 100 & 500 companies, Wilson Negotiation Group has curated the most impactful, CPG-specific negotiation training services.
Originally from Dallas, TX, Rob relocated to Northwest Arkansas in 2015 to work for Walmart Stores, Inc., where he led domestic and international negotiation efforts. At Walmart, Rob led an internal negotiation strategies team, implementing customized training programs to educate all Walmart executives, and merchants. Rob has taught over 1,500 Walmart merchants, as well as associates in merchandise operations, marketing, supply chain, corporate tax, real estate, e-commerce, and private brand and sourcing. Rob and his team orchestrated strategies for large-scale merchant negotiations, resulting in over 1 billion dollars in cost reductions and savings.
Prior to Walmart, Rob was a highly sought-after and utilized consultant with a global negotiation consultancy, where he consulted a trained merchants for major retailers such as: Home Depot, CVS, Family Dollar, Dollar Tree, Staples, Kroger, Target, Academy Sports, Food Lion, PetSmart, Dollar General, Walgreens, RaceTrack, Michaels Stores, Sam’s Club, BJ Wholesale, Charming Charlies, Walmart US, Mexico, Chile, China, Canada and many others.
The culmination of Rob’s extensive background and experiences makes him a valued asset with suppliers negotiating with retailers. Rob is known for his practical approach and real-life negotiation experience, which sets him apart from other negotiation training and consulting organizations. His strength lies in strategically vital negotiations, where he collaborates with clients to maximize value for all parties involved.
Consistently, Rob's clients express unanimous praise for his exceptional skill in engaging, inspiring, and educating audiences, ultimately leading to remarkable financial outcomes for their companies.
Partner & Negotiation Consultant
Mike Boyle is a Partner and Sr. Consultant with Wilson Negotiation Group, specializing in helping CPG suppliers navigate complex retail negotiations. Mike has over 15 years of dedicated Supplier/Retailer expertise in negotiation strategy, training, and advisory services, all of which is based on real life experiences at the negotiation table. Mike’s approach reflects the Wilson Negotiation Group’s philosophy: delivering insights to suppliers that can only come from inside the mind of the merchant. Unlike other negotiation consultants, Mike’s real life employment with a major retailer and a supplier positions him as an expert in his field.
Before joining Wilson, Mike spent 3 years at Walmart, where he trained and advised merchant teams across Walmart. While at Walmart, Mike advised associates in Merchandising, Merch Operations, Procurement, Marketing and Energy. Mike played a key role in elevating negotiation capabilities across the enterprise, generating close to $600 million in documented value and cost savings through training, consulting, and direct deal support.
Prior to Walmart, Mike served as Negotiation Delivery Consultant with The Gap Partnership, advising clients to enhance commercial capability and drive measurable financial outcomes. Earlier in his career, he held a Sales and Business Development role at NRG, building foundational expertise in relationship management, strategic selling, and commercial execution.
Mike is originally from Philadelphia, PA, and earned his undergraduate degree from Northwestern University. He is passionate about helping organizations make thoughtful, more strategic deals through structured negotiation, capability building, and collaborative value creation.
Lead Consultant & Executive Coach
Michelle Knight brings her extensive experience in HR, Leadership Development, and Talent Management to WNG. Serving as a catalyst for personal and professional transformation, as an executive coach and consultant, Michelle enables individuals to unlock their full potential and achieve greater success and fulfillment in their professional endeavors.
Previous experience includes serving as Vice President, Talent Management for the International Division at Walmart. In this role, Michelle led the Talent Management and Executive Development function working across 27 countries in the areas of Executive Coaching, Succession, and Senior Leader Development. Prior to this role, Michelle led a team of approximately 300 associates responsible for Talent Selection and Acquisition, Succession Management, Curriculum Development and Facilitation for Walmart U.S., supporting Merchandising, Retail Operations, Real Estate and Health & Wellness.
Before joining Walmart, Michelle worked in a number of industries and was responsible for Leadership, Learning and Organizational Effectiveness designing, implementing, and improving executive and leadership coaching and development initiatives for all levels of employees.
Michelle served 21 years in the U.S. Military specializing in Leadership Development and Global Communications. Michelle holds a bachelor’s degree in political science from the University of Hawaii and a Master of Science Degree in Management & HR from the University of Central Texas.
Director, Client Relations
Jennifer possesses a distinguished academic background, having graduated from McNeese State University with a Bachelor of Science in Education. Her journey in education commenced from an early age, fueled by a fervent passion for fostering learning in diverse educational environments. Jennifer holds steadfast to the belief that learning is a lifelong pursuit for all individuals.
Jennifer currently serves as the Director of Client Relations at Wilson Negotiation Group where she utilizes her expertise to facilitate tailored solutions that meet the unique needs of each client.
Outside of her professional endeavors, Jennifer dedicates her leisure time to participating in marathons, ultramarathons, and Ironman competitions, showcasing her dedication to personal challenge and achievement.
Director, Client Engagement
Josie graduated from the University of Arkansas with a Bachelor of Arts in Journalism, with an emphasis in Advertising and Public Relations.
She serves as Director of Client Engagement, where she leads marketing, workshop execution, client communication, and internal operations. She works closely with leadership to shape brand presence while ensuring projects run smoothly behind the scenes, from coordinating multi-city workshops to supporting business development and building scalable internal systems.
Josie creates thoughtful, strategic solutions that strengthen brand identity and elevate the client experience. She values the combination of creativity and disciplined execution, bringing both empathy and enthusiasm to every initiative she leads.
Outside of WNG, Josie serves in a leadership role at Fellowship Bible Church, where she mentors and counsels high school girls.
Partner
Scott has over 25 years of experience in retail, consumables, health and wellness, merchandising, customer experience and business development. Scott is currently the President of North America at Jack Links.
He previously served as EVP of Consumables and Health & Wellness at Walmart, where he was responsible for merchandising strategies in areas such as beauty and personal care, pets, household paper and chemicals, baby, over-the-counter, pharmacy and optical. Scott also served as EVP of Merchandising for Walmart U.S. and oversaw merchandising execution, replenishment, store layout, supplier diversity, planning, pricing, modular development and joint business planning.
Scott currently serves on the Board of Directors for Pet IQ, Snaxsational and BCS America. He previously served on the Board of Directors for Ranir Holdings and Shyn. He also serves on the Board of Advisors for Harry’s and Jacks Links Beef Jerky.
Scott holds a BS in Marketing from Missouri State University.
Founder & Managing Partner
Rob Wilson is a well-established negotiation expert. He is an experienced negotiation advisor, speaker, and the founder of Wilson Negotiation Group. Rob has extensive time at the negotiation table and has shared learnings with thousands of business professionals around the world on how to negotiate more effectively.
With over 25 years of experience working across fortune 100 & 500 companies, Wilson Negotiation Group has curated the most impactful, CPG-specific negotiation training services.
Originally from Dallas, TX, Rob relocated to Northwest Arkansas in 2015 to work for Walmart Stores, Inc., where he led domestic and international negotiation efforts. At Walmart, Rob led an internal negotiation strategies team, implementing customized training programs to educate all Walmart executives, and merchants. Rob has taught over 1,500 Walmart merchants, as well as associates in merchandise operations, marketing, supply chain, corporate tax, real estate, e-commerce, and private brand and sourcing. Rob and his team orchestrated strategies for large-scale merchant negotiations, resulting in over 1 billion dollars in cost reductions and savings.
Prior to Walmart, Rob was a highly sought-after and utilized consultant with a global negotiation consultancy, where he consulted a trained merchants for major retailers such as: Home Depot, CVS, Family Dollar, Dollar Tree, Staples, Kroger, Target, Academy Sports, Food Lion, PetSmart, Dollar General, Walgreens, RaceTrack, Michaels Stores, Sam’s Club, BJ Wholesale, Charming Charlies, Walmart US, Mexico, Chile, China, Canada and many others.
The culmination of Rob’s extensive background and experiences makes him a valued asset with suppliers negotiating with retailers. Rob is known for his practical approach and real-life negotiation experience, which sets him apart from other negotiation training and consulting organizations. His strength lies in strategically vital negotiations, where he collaborates with clients to maximize value for all parties involved.
Consistently, Rob's clients express unanimous praise for his exceptional skill in engaging, inspiring, and educating audiences, ultimately leading to remarkable financial outcomes for their companies.
Partner & Negotiation Consultant
Mike Boyle is a Partner and Sr. Consultant with Wilson Negotiation Group, specializing in helping CPG suppliers navigate complex retail negotiations. Mike has over 15 years of dedicated Supplier/Retailer expertise in negotiation strategy, training, and advisory services, all of which is based on real life experiences at the negotiation table. Mike’s approach reflects the Wilson Negotiation Group’s philosophy: delivering insights to suppliers that can only come from inside the mind of the merchant. Unlike other negotiation consultants, Mike’s real life employment with a major retailer and a supplier positions him as an expert in his field.
Before joining Wilson, Mike spent 3 years at Walmart, where he trained and advised merchant teams across Walmart. While at Walmart, Mike advised associates in Merchandising, Merch Operations, Procurement, Marketing and Energy. Mike played a key role in elevating negotiation capabilities across the enterprise, generating close to $600 million in documented value and cost savings through training, consulting, and direct deal support.
Prior to Walmart, Mike served as Negotiation Delivery Consultant with The Gap Partnership, advising clients to enhance commercial capability and drive measurable financial outcomes. Earlier in his career, he held a Sales and Business Development role at NRG, building foundational expertise in relationship management, strategic selling, and commercial execution.
Mike is originally from Philadelphia, PA, and earned his undergraduate degree from Northwestern University. He is passionate about helping organizations make thoughtful, more strategic deals through structured negotiation, capability building, and collaborative value creation.
Lead Consultant & Executive Coach
Michelle Knight brings her extensive experience in HR, Leadership Development, and Talent Management to WNG. Serving as a catalyst for personal and professional transformation, as an executive coach and consultant, Michelle enables individuals to unlock their full potential and achieve greater success and fulfillment in their professional endeavors.
Previous experience includes serving as Vice President, Talent Management for the International Division at Walmart. In this role, Michelle led the Talent Management and Executive Development function working across 27 countries in the areas of Executive Coaching, Succession, and Senior Leader Development. Prior to this role, Michelle led a team of approximately 300 associates responsible for Talent Selection and Acquisition, Succession Management, Curriculum Development and Facilitation for Walmart U.S., supporting Merchandising, Retail Operations, Real Estate and Health & Wellness.
Before joining Walmart, Michelle worked in a number of industries and was responsible for Leadership, Learning and Organizational Effectiveness designing, implementing, and improving executive and leadership coaching and development initiatives for all levels of employees.
Michelle served 21 years in the U.S. Military specializing in Leadership Development and Global Communications. Michelle holds a bachelor’s degree in political science from the University of Hawaii and a Master of Science Degree in Management & HR from the University of Central Texas.
Director, Client Relations
Jennifer possesses a distinguished academic background, having graduated from McNeese State University with a Bachelor of Science in Education. Her journey in education commenced from an early age, fueled by a fervent passion for fostering learning in diverse educational environments. Jennifer holds steadfast to the belief that learning is a lifelong pursuit for all individuals.
Jennifer currently serves as the Director of Client Relations at Wilson Negotiation Group where she utilizes her expertise to facilitate tailored solutions that meet the unique needs of each client.
Outside of her professional endeavors, Jennifer dedicates her leisure time to participating in marathons, ultramarathons, and Ironman competitions, showcasing her dedication to personal challenge and achievement.
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Director, Client Engagement
Josie graduated from the University of Arkansas with a Bachelor of Arts in Journalism, with an emphasis in Advertising and Public Relations.
She serves as Director of Client Engagement, where she leads marketing, workshop execution, client communication, and internal operations. She works closely with leadership to shape brand presence while ensuring projects run smoothly behind the scenes, from coordinating multi-city workshops to supporting business development and building scalable internal systems.
Josie creates thoughtful, strategic solutions that strengthen brand identity and elevate the client experience. She values the combination of creativity and disciplined execution, bringing both empathy and enthusiasm to every initiative she leads.
Outside of WNG, Josie serves in a leadership role at Fellowship Bible Church, where she mentors and counsels high school girls.
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Partner
Scott has over 25 years of experience in retail, consumables, health and wellness, merchandising, customer experience and business development. Scott is currently the President of North America at Jack Links.
He previously served as EVP of Consumables and Health & Wellness at Walmart, where he was responsible for merchandising strategies in areas such as beauty and personal care, pets, household paper and chemicals, baby, over-the-counter, pharmacy and optical. Scott also served as EVP of Merchandising for Walmart U.S. and oversaw merchandising execution, replenishment, store layout, supplier diversity, planning, pricing, modular development and joint business planning.
Scott currently serves on the Board of Directors for Pet IQ, Snaxsational and BCS America. He previously served on the Board of Directors for Ranir Holdings and Shyn. He also serves on the Board of Advisors for Harry’s and Jacks Links Beef Jerky.
Scott holds a BS in Marketing from Missouri State University.
Our expertise is grounded in real-world negotiations.
Founder & Managing Partner
Rob Wilson is a well-established negotiation expert. He is an experienced negotiation advisor, speaker, and the founder of Wilson Negotiation Group. Rob has extensive time at the negotiation table and has shared learnings with thousands of business professionals around the world on how to negotiate more effectively.
With over 25 years of experience working across fortune 100 & 500 companies, Wilson Negotiation Group has curated the most impactful, CPG-specific negotiation training services.
Originally from Dallas, TX, Rob relocated to Northwest Arkansas in 2015 to work for Walmart Stores, Inc., where he led domestic and international negotiation efforts. At Walmart, Rob led an internal negotiation strategies team, implementing customized training programs to educate all Walmart executives, and merchants. Rob has taught over 1,500 Walmart merchants, as well as associates in merchandise operations, marketing, supply chain, corporate tax, real estate, e-commerce, and private brand and sourcing. Rob and his team orchestrated strategies for large-scale merchant negotiations, resulting in over 1 billion dollars in cost reductions and savings.
Prior to Walmart, Rob was a highly sought-after and utilized consultant with a global negotiation consultancy, where he consulted a trained merchants for major retailers such as: Home Depot, CVS, Family Dollar, Dollar Tree, Staples, Kroger, Target, Academy Sports, Food Lion, PetSmart, Dollar General, Walgreens, RaceTrack, Michaels Stores, Sam’s Club, BJ Wholesale, Charming Charlies, Walmart US, Mexico, Chile, China, Canada and many others.
The culmination of Rob’s extensive background and experiences makes him a valued asset with suppliers negotiating with retailers. Rob is known for his practical approach and real-life negotiation experience, which sets him apart from other negotiation training and consulting organizations. His strength lies in strategically vital negotiations, where he collaborates with clients to maximize value for all parties involved.
Consistently, Rob's clients express unanimous praise for his exceptional skill in engaging, inspiring, and educating audiences, ultimately leading to remarkable financial outcomes for their companies.
Partner & Negotiation Consultant
Mike Boyle is a Partner and Sr. Consultant with Wilson Negotiation Group, specializing in helping CPG suppliers navigate complex retail negotiations. Mike has over 15 years of dedicated Supplier/Retailer expertise in negotiation strategy, training, and advisory services, all of which is based on real life experiences at the negotiation table. Mike’s approach reflects the Wilson Negotiation Group’s philosophy: delivering insights to suppliers that can only come from inside the mind of the merchant. Unlike other negotiation consultants, Mike’s real life employment with a major retailer and a supplier positions him as an expert in his field.
Before joining Wilson, Mike spent 3 years at Walmart, where he trained and advised merchant teams across Walmart. While at Walmart, Mike advised associates in Merchandising, Merch Operations, Procurement, Marketing and Energy. Mike played a key role in elevating negotiation capabilities across the enterprise, generating close to $600 million in documented value and cost savings through training, consulting, and direct deal support.
Prior to Walmart, Mike served as Negotiation Delivery Consultant with The Gap Partnership, advising clients to enhance commercial capability and drive measurable financial outcomes. Earlier in his career, he held a Sales and Business Development role at NRG, building foundational expertise in relationship management, strategic selling, and commercial execution.
Mike is originally from Philadelphia, PA, and earned his undergraduate degree from Northwestern University. He is passionate about helping organizations make thoughtful, more strategic deals through structured negotiation, capability building, and collaborative value creation.
Lead Consultant & Executive Coach
Michelle Knight brings her extensive experience in HR, Leadership Development, and Talent Management to WNG. Serving as a catalyst for personal and professional transformation, as an executive coach and consultant, Michelle enables individuals to unlock their full potential and achieve greater success and fulfillment in their professional endeavors.
Previous experience includes serving as Vice President, Talent Management for the International Division at Walmart. In this role, Michelle led the Talent Management and Executive Development function working across 27 countries in the areas of Executive Coaching, Succession, and Senior Leader Development. Prior to this role, Michelle led a team of approximately 300 associates responsible for Talent Selection and Acquisition, Succession Management, Curriculum Development and Facilitation for Walmart U.S., supporting Merchandising, Retail Operations, Real Estate and Health & Wellness.
Before joining Walmart, Michelle worked in a number of industries and was responsible for Leadership, Learning and Organizational Effectiveness designing, implementing, and improving executive and leadership coaching and development initiatives for all levels of employees.
Michelle served 21 years in the U.S. Military specializing in Leadership Development and Global Communications. Michelle holds a bachelor’s degree in political science from the University of Hawaii and a Master of Science Degree in Management & HR from the University of Central Texas.
Director, Client Relations
Jennifer possesses a distinguished academic background, having graduated from McNeese State University with a Bachelor of Science in Education. Her journey in education commenced from an early age, fueled by a fervent passion for fostering learning in diverse educational environments. Jennifer holds steadfast to the belief that learning is a lifelong pursuit for all individuals.
Jennifer currently serves as the Director of Client Relations at Wilson Negotiation Group where she utilizes her expertise to facilitate tailored solutions that meet the unique needs of each client.
Outside of her professional endeavors, Jennifer dedicates her leisure time to participating in marathons, ultramarathons, and Ironman competitions, showcasing her dedication to personal challenge and achievement.
Director, Client Engagement
Josie graduated from the University of Arkansas with a Bachelor of Arts in Journalism, with an emphasis in Advertising and Public Relations.
She serves as Director of Client Engagement, where she leads marketing, workshop execution, client communication, and internal operations. She works closely with leadership to shape brand presence while ensuring projects run smoothly behind the scenes, from coordinating multi-city workshops to supporting business development and building scalable internal systems.
Josie creates thoughtful, strategic solutions that strengthen brand identity and elevate the client experience. She values the combination of creativity and disciplined execution, bringing both empathy and enthusiasm to every initiative she leads.
Outside of WNG, Josie serves in a leadership role at Fellowship Bible Church, where she mentors and counsels high school girls.
Partner
Scott has over 25 years of experience in retail, consumables, health and wellness, merchandising, customer experience and business development. Scott is currently the President of North America at Jack Links.
He previously served as EVP of Consumables and Health & Wellness at Walmart, where he was responsible for merchandising strategies in areas such as beauty and personal care, pets, household paper and chemicals, baby, over-the-counter, pharmacy and optical. Scott also served as EVP of Merchandising for Walmart U.S. and oversaw merchandising execution, replenishment, store layout, supplier diversity, planning, pricing, modular development and joint business planning.
Scott currently serves on the Board of Directors for Pet IQ, Snaxsational and BCS America. He previously served on the Board of Directors for Ranir Holdings and Shyn. He also serves on the Board of Advisors for Harry’s and Jacks Links Beef Jerky.
Scott holds a BS in Marketing from Missouri State University.
Expertise
